
I got an invitation to attend the launch of MTech in Alberta, put on by the IP lawyers at Miller Thomson, last Friday. When I hear the name M-Tech, it reminds me of the Identity Management company in Calgary, which was bought by Hitachi a couple of years ago for a large sum of money. I wonder if the MT trademark lawyers here know that?
In any case, the event was well done, due to their clever positioning. By getting Randy Thompson (Venture Alberta, Argon Venture Partners) as the keynote speaker to present on Raising Venture Capital, it attracted startups that MT wanted to present their services to.
There was also a panel discussion on The Future of Commercialization in Alberta, with Ken Cudmore (Technology Strategies Group), Paul Cataford (UTI), Greg Shannon (Miller Thomson partner) and Mark Kornak (angel investor), which attracted various investor groups, AVAC and government representatives. I’d say the Miller Thomson people can’t be faulted for their marketing savvy.
Of course, for providing a great lunch and the venue, MT got to their pitch for their MTech programme and IP protection practice, which besides being fair ball, was a good primer and certainly worth learning for any new (and existing startup).
It was good content, and far too much to get covered in a single post. I’ll try to summarize:
* MTech is an initiative to get qualified startups into a programme to get comprehensive legal advice, and in return build loyalty for helping the startup in its infancy
* MTech has various ‘kits’ for various legal needs, from initial IP strategy to human resources agreements
* The startup will hopefully ‘graduate’ some day by growing and be a regular client for MT, or be phased out if they don;t grow within a reasonable time
* IP strategy is exactly that; strategy, with a plan, timing, and end objective - it’s not just to ‘file’
* IP can be used strategically to ward off competitors at the ‘right’ time, rather than too early or too late.
Randy’s presentation on Money and Venture is likely a post in itself. Suffice to say, it would be familiar to startups that are, or in the process of raising money. Randy’s had some great lines such as:
* What is the (VC) flyover zone? - Alberta, Sask, Manitoba
* You want to be selling the equivalent of morphine to drug addicts that need a quick fix to get VC interest
* Do you want to be Rich or King? Both answers are right but they don’t go together!
* ‘The worst (VC) meetings are scheduled for an hour but are done in five minutes’ (true story).
The panel was interesting with some good question and answer regarding the Alberta government’s stance on technology investment, given the state of the energy business currently. Will they or will they not, take this opportunity to really diversify the Alberta economy?
Kudos to the MTech team for being so un-boring, and to launching what appears to be a startup-friendly legal programme.
Check it out by clicking here if you’re interested.