Our product, ActiveConversion, just got selected to demo at IMC Vancouver Sep 11-12, 2008. We’re only one of what looks to be 9 products so we’re pretty excited to have made the cut. Besides getting free publicity, it’s in front of a predominately search engine optimization and marketing crowd, that we’d like to show it to more. SEO and SEM agencies are very leading edge when it comes to online marketing, and their interest (and maybe endorsement), could help speed adoption. We know that ActiveConversion helps search marketers because thats how many of our customers use it.

Fact is, I think it works best with online marketing, because online marketing works the best (get it?). And especially with search marketing, because when someone is looking for your type of product (or service), lead generation becomes much better and faster. It also maximizes the value from email marketing so with these two marketing strategies becoming so commonplace, you can see how our customers think ActiveConversion only uses online marketing.

The Internet Marketing Conference in Vancouver is an outcome of the success of online marketing. Speakers from SAP, Google, Victoria’s Secret, Aeroplan and Yahoo will be helping the IMC organizers (Lennart Svanberg and Lars Johansson) present a two-day conference that will highlight the value of internet marketing, which also includes social media, behavioral targeting and multivariate testing.

It’s billed as being produced by experts, for experts and for all of you who’d like to become experts. It should be very educational. The last one in Vancouver was 2002, so like the Olympics, be sure to come out next month and not wait another 6 years for the next!