As you can probably see, after the holidays, I’ve been extremely busy. Our business has taken off on the online marketing (now renamed demand generation) services side, and we have been also re-tooling the user interface for ActiveConversion. You should see a much more intuitive interface in about a week. In less than a month you will see some changes that will rock, and change people’s perception of what it can really do.

We are also adding people and processes to make all this work. Customer service is going to be beefed up and you’ll start to see much more customer involvement in development and support.

Besides all the internal things going on, we’ve been excited by the market that has started to develop. Potential partners, suppliers and customers have unanimously indicated that ActiveConversion is the start of a new wave of B2B marketing and sales tools that will change how demand generation will be created, measured and acted upon in the future.

According to a 2007 Sales Lead Management Survey, 83% of companies fail to measure ROI on their demand generation efforts because it is too difficult or too time consuming. We aim to change that so that you will be able to instantly to not only measure marketing ROI, but deliver an ongoing stream of qualified leads to a sales team. Closed loop marketing like this is the future, along with the marketing automation that goes along with it.

No wonder that the market for this is growing rapidly. B2B marketing tools like this will automatically connect sales to leads created and nurtured by marketing. This promises to change the existing flawed system that has been in place for decades, whereby marketing creates ‘leads’ only to have sales reject them because they are not qualified or ready.

We’re excited to help change this inefficient and flawed model with ActiveConverion, which we’re sure will be adopted by thousands of companies in the future. We can’t wait!