We sponsored an event today at the Fairmont, with Matt Stodolnic on Web 2.0 marketing, for the local chapter of the Canadian Marketing Association. He’s the VP of Interactive Marketing and Design at Salesforce.com and I found it to be very interesting. And not because I needed Web 2.0 defined.

Turns out Salesforce.com has is using the latest and greatest in Web 2.0 marketing, including videos on YouTube, blogs, Facebook, Feedblitz etc. Not surprising you think? I think it is for a company of that size. It even bought a company in the community space called Crisp something. And then proceeded to integrate that with their enterprise product to use with companies like Dell, to add business-oriented community to Dell’s website, which apparently is a big success.

I always found SFDC to be state-of-the-art in online marketing, but finding out that they’re using the same tactics as B2C companies and startups went beyond what I expected. If I were to guess, their more established competitors at Oracle and SAP aren’t doing this as aggressively if at all. Microsoft might be trying but even they would have a hard time keeping up to this hip way of getting the word out.

It’s likely because Salesforce grew up on the web, and gravitated naturally to Web 2.0 collaborative type marketing. In any case, it’s still a great role model of how even larger companies can use ‘guerilla’ marketing, as long as they don’t think they’re too big to use it. All I can say is this: Salesforce.com competitors - watch out!