We’re in full swing during the summer in terms of development. I just saw and demo’ed the most recent cuts of ActiveConversion and am satisfied that this will make it even more useful to our B2B market. Besides incorporating Ajax, RSS, and several other refinements to better track search terms, companies and campaigns better, it has a new Summary page.

The Summary page is a dashboard to see and go to the various parts of the product. It is really cool, with KPI (key performance indicators) ’speedometers’ that can tell how well your lead generation and marketing is working at a glance. It is a summary of all the things you would typically want to see, on one page, based on input from ‘key’ users and ourselves (yes, we use it ourselves!). It also will guide you to certain settings, and provide messages (eg. Have you tried…).

So far, it’s been very stable, as the underlying infrastructure has not been changed much, as it has been mostly a ‘lipstick’ update. But just like makeup, a little cosmetics will go a long way…

It will be out soon. A few more features have to make it in before getting tested and then deployed. I’m hoping around August 13 myself. One really cool feature sneaking under the wire will be auto-login to Jigsaw, if you’re a Jigsaw member. This will then auto-lookup a company you have noticed researching your website via ActiveConversion.

We haven’t released it yet, but we have qualified to become one of Jigsaw’s premium partners, and likely the only one in Canada. With this, we are able to provide their very accurate B2B email lists to our customers. Jigsaw has the fastest growing, contact database in North America, and in less than 2 years caught up and in some cases passed the likes of Hoovers and Dun and Bradstreet. With it, you can request an appropriate data set to email market to. The pricing is excellent and the quality and legitimacy is better than more ‘established’ lead generation vendors. They’re also a pretty good bunch of guys. We’re pretty excited about having this near exclusive capability and you’ll be hearing more about this in the fall.